The Power of Combining Google Ads and Organic SEO:
A Potent Marketing Strategy for Local Businesses
As local business owners, we’re always looking for ways to get our business in front of potential customers. While there are many different implementable marketing strategies, two of the proven most effective are Google Ads and organic search engine optimization (SEO). So let’s talk about the importance of simultaneously combining a Google Ads campaign with an organic SEO campaign as a strategy for local businesses and how it can help you maximize your results and achieve your business goals.
1. Instant Results with Google Ads Vs. Long Term Benefits of Organic SEO
One of the main benefits of using Google Ads is that it can help you get your business in front of potential customers right now. With Google Ads, you can bid on relevant keywords and target specific demographics to get your business listed at the top of the Search Engine Results Page (SERP). This is especially beneficial because it allows you to reach out to prospective customers who are already looking for your products or services instantly.
On the other hand, genuine organic SEO campaigns take time because it involves optimizing your website and creating quality content that search engines can understand and rank. Search engines need time to crawl and index your website, evaluate the relevance and quality of your content, and determine its ranking in search results pages. Additionally, competition for keywords and constant updates in Google’s algorithms also affects the time it takes to see results from organic SEO efforts. While this is a crucial long-term strategy, it takes months to see significant results.
By combining a Google Ads campaign with an organic SEO campaign, you can begin generating leads and revenue right away while your organic SEO campaign gains traction.
2. Cost-Effective Marketing
Another benefit of combining Google Ads and organic SEO is that it can be a cost-effective advertising strategy when implemented appropriately. Google Ads can be expensive, especially if you’re bidding on competitive keywords, but by using it alongside an organic SEO campaign, you can reduce your ad spend while still driving traffic to your website.
As your organic SEO campaign starts to see results and your business establishes a stronger online presence, you can begin to reduce your ad budget and rely more on organic traffic. This can help you save money while still generating leads and driving revenue for your business.
3. Increased Visibility and Improved Conversion Rates
Google Ads can get your business listed at the top of search results pages, increasing the likelihood that people will click on your website. As your organic SEO campaign gets momentum, your website will begin to appear higher in the rankings for relevant searches, further increasing your visibility in SERPs.
Moreover, your Google Ads campaign can target specific audiences and demographics, increasing the likelihood of attracting visitors who are more likely to convert into paying customers. While at the same time, your organic SEO simultaneously increases your business’s relevance to search queries attracting even more people actively seeking your products or services, which also enhances the likelihood of conversion.
By utilizing both strategies, the advantages add up and help your company maximize its online potential more effectively to meet your marketing objectives.
In conclusion, while the ultimate goal is to achieve strong organic rankings, it’s important to recognize that a successful organic SEO campaign can take time to produce results. In the meantime, utilizing Google Ads can provide immediate benefits with no downtime. By simultaneously implementing both strategies, you can get the best of both worlds, generating results right now while working towards long-term success and gradually reducing costs. This approach allows you to capitalize on the benefits of each strategy and push your business toward your marketing goals with greater impact.
About The Author
Derrick is the owner of Beaverton SEO Services. His extensive background in business and marketing, combined with his passion for Search Engine Optimization, drives his company and commitment to helping the Beaverton business community.
Beaverton SEO Services is recognized by DesignRush as one of the top SEO companies in Oregon.
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